On April 24-26, Aleksandra Drublionienė, the managing director of LINGVOBALT, participated in T-UPDATE 2019, the annual conference of the European Union of Associations of Translation Companies (EUATC). The event gathered around  150 participants from Europe, the USA and Asia. The event was focused on management and sales and was aimed at language-industry decision makers who seek to deploy the best strategies to break into new markets. The speakers provided fresh insights into best practices, new approaches and tools used in the translation industry. A lot of attention was also given to cloud technologies and machine translation and their application in the future. The programme of the event included a great variety of speeches, round tables and tool demos and was concluded with an overview of the results of the 7th edition of the annual Language Industry Survey. This conference provided a great opportunity for us to connect with peers from other companies and countries as well as get an overview on new market trends.