Translation of marketing texts is not an easy job because translation involves a creative approach seeking to convey the original idea, mood and communicated value. Therefore, we make sure we first understand the client’s operations (services and products), target audience and the core message. The marketing texts are assigned to translators who have excellent language skills and an ability to adapt the translated text to a specific group of consumers while preserving its basic idea. Once translation is completed, editors will be asked to review the text in order to ensure that the translation fulfills accuracy, flow and clarity criteria. If necessary, specialists in a relevant field may be consulted to confirm appropriate use of terminology. Upon request of a client, translations can be additionally reviewed in a format it will be presented to the target audience. Marketing translations, like translations in any other field, are performed in compliance with the requirements of the ISO 17100:2015 quality standards.